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Day 1 - Monday, 22 March 2004 |
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8:00 9:00 |
Networking Breakfast and Registration |
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9:00 9:15 |
Welcome and Program Overview |
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09:15 10:30 |
Assessing Country Business Environments,
Professor Richard Locke
As your organization looks to do business with other countries,
what are alternative frameworks for assessing the opportunities
and risks in those business environments? How do you assess the
competitive advantages of each nation and the major corporations
and entities operating in those nations? |
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10:30 10:45 |
Break |
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10:45 12:00 |
The Promise and Perils of Globalization
Professor Richard Locke
What are the roles and responsibilities of a corporation in
todays global business world? With each country having its own
institutions, customs, laws, regulations, and standards, what
should you consider before you engage in new markets? |
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12:00 13:30 |
Lunch |
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13:30 14:45 |
Leveraging Your Technology and Market Position to Develop New
Products and New Business Lines, part I
Professor Edward Roberts
How can you take advantage of your existing technology and
current market position to move your organization into new,
expanded, and more profitable markets? We describe overall
corporate venturing frameworks and strategies to help achieve
these growth and diversification objectives. Specifically, we
consider internal venturing, strategic alliances, and corporate
venture capital as tools for moving forward. |
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14:45 15:00 |
Break |
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15:00 16:15 |
Leveraging Your Technology and Market Position to Develop New
Products and New Business Lines, part II
Professor Edward Roberts |
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16:15 16:45 |
Review of the Day & Close of Day 1 |
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19:00 |
Networking Reception and Dinner |
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Day 2 - Tuesday, 23 March 2004 |
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8:00 9:00 |
Networking Breakfast and Registration |
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9:00 9:15 |
Welcome and Day 2 Program Overview |
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09:15 10:30 |
Strategic Financial Issues Affecting Organizational
Performance
Professor SP Kothari
How do you control internal financial management to ensure
effective organizational performance and to manage rapid growth? |
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10:30 10:45 |
Break |
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10:45 12:00 |
The Role of Financial Markets in Facilitating Innovation and
Global
Competitiveness
Professor SP Kothari
How can governments, corporations, and alternative funding
sources enhance innovation and increase the global
competitiveness of local firms? |
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12:00 13:30 |
Lunch |
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13:30 14:45 |
Marketing Strategy: Deciding Which Markets to Target
Professor Duncan Simester
How do you evaluate the attractiveness of different markets
and select which markets to target? What are the trade-offs
between market size and competition? How will lack of competition
amongst suppliers and distributors affect your profits? |
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14:45 15:00 |
Break |
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15:00 16:15 |
Product Development: Managing the Trade-Off Between Risk and
Reward
Professor Duncan Simester
Around 5% of new product development projects are successful. Why engage in product
development? The answers are different for small firms and large firms. In either
case you must learn how to manage your risk. In this session we will describe
how to design your product development process so that you learn whether you
will succeed before you risk too much capital. The focus will be on practical
insights. |
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16:15 16:45 |
Review of the Day & Close of Day 2 |
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17:00 19:00 |
Networking Reception |
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Day 3 - Wednesday, 24 March 2004 |
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8:00 9:00 |
Networking Breakfast and Registration |
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9:00 9:15 |
Welcome and Day 3 Program Overview |
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9:15 10:30 |
Optimal Product Line Design: The Role of Measurement and Optimization
Professor Duncan Simester
We present a realistic product development problem: what products
to offer in a new product line? There are two parts to the problem:
measurement of customer ?preferences and optimization of product
design. You will work in small teams using actual data collected
from product users. The session highlights what is possible
when firms use a rigorous approach to solve marketing problems.
The ?optimization and measurement methods that we illustrate
represent leading edge research developed at MIT. The potential
profit improvement illustrates why marketing is a science rather
than simply a set of loose principles.? |
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10:30 10:45 |
Break |
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10:45 12:00 |
Optimal Product Line Design: The Role of Measurement and Optimization,
Part II
Professor Duncan Simester |
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12:00 13:30 |
Lunch |
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13:30 14:45 |
Leading the Organisation for Rapid Change and Profitable
Growth
Professor Lester Thurow
As three simultaneous revolutions are radically changing many of the existing
traditional business models, what are the new business models that work? How
can corporations extract wealth from knowledge in order to succeed in this rapidly
changing global economy? |
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14:45 15:00 |
Break |
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15:00 16:15 |
Leading the Organisation for Rapid Change and Profitable Growth,
Part II
Professor Lester Thurow |
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16:15 16:45 |
Review of the Day & Close of Day 2 |
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17:00 19:00 |
Networking Reception |
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